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Dr. Randal Pinkett
July 31, 2010

Elevate your game

Dear Friends,

The countdown continues until the release of my next book, Black Faces in White Places: 10 Game-Changing Strategies to Achieve Success and Find Greatness. As you know, in honor of the book’s release in October 2010, each month we are recognizing a “game-changing moment” in Black history that corresponds to the number of months remaining until the book is available.  With only four months left, this month we pay tribute to the “Greensboro Four” – four Black students from North Carolina A&T State University who sparked an entire “sit-in movement” by refusing to leave the whites-only lunch counter of a Woolworth store in Greensboro, North Carolina, on February 1, 1960 (this moment has special meaning to me and my family because my wife is a proud graduate of North Carolina A&T State University and her “Aggie Pride” fills our home everyday!).

In Black Faces in White Places, we talk about the importance of standing up for what you believe in and being a change agent who works for the betterment of society.  Part of what made the Greensboro Four such great figures in American history is that they ushered in a wave of activism amongst African Americans to no longer accept segregation but to defy segregation.

Earlier this year I helped the New Jersey Alumni Chapter of North Carolina A&T State University Alumni Association, Inc. celebrate the 50th anniversary of the Greensboro sit-ins.  During the event I was able to hear, first-hand, from then-students who attended A&T in 1960 including Dr. George McLaughlin, Mr. Ponce Tidwell, Sr., Mrs. Marva Tidwell, Mrs. Betty Barber, and Mr. Richard Barber (from left-to-right, shown in back row of picture along with my wife, Zahara, chapter president, Rob Edwards, and me, shown in front row).  I listened in awe as they shared their reflections of what it was like to be in Greensboro during such a historic time.  The lesson I learned from them and the actions of the Greensboro Four is perhaps best summarized by one of my favorite quotes from Jean Ribould, “If you want to innovate, to change an enterprise or society, it takes people willing to do what is not expected."

Peace and blessings,





Randal's NEW Book, Black Faces in White Places, Available to Pre-Order








Learn more about my management and technology consulting firm, BCT Partners.


Video Majora Carter candidly speaks on how it felt to grow up in the Bronx and how she turned activism into her weapon of choice. For more information, head to The Black List Project Vol. 2. Click video to view.


Randal with wife, Zahara and A&T Alumni at 50th anniversary of the Greensboro sit-ins.   Randal and student participants of the Friendship Baptist Church 1st Annual Entrepreneur Conference.
  Randal profiled in 2005 for the 30th Anniversary issue of Black Enterprise Magazine.


Our Struggle, Our Stories

The Black List Project, seen on HBO in partnership with AOL Black Voices, was an undertaking by Timothy Greenfield-Sanders and Elvis Mitchell highlighting the stories of prominent African Americans of various professions, disciplines and backgrounds. The aim was to display the triumphs, failures and struggles these black luminaries had to overcome in order to reach their levels of success. This initiative is part of a greater project, headed by the Free Mind Venture Collective, called One Million Stories- an effort to call on our community to tell our own stories and to “Transform our Diversity into Unity.” For more information about One Million Stories and the Black List Project, click here.


Black Faces in White Places
Black Faces in White Places: 10 Game-Changing Strategies to Achieve Success and Find Greatness offers ten revolutionary strategies for learning, playing, and changing “the game”--that is, the world in which we all live and work--for the current generation, while undertaking a wholesale redefinition of the rules for those who will follow. It is not only about shattering the old “glass ceiling,” but also about reconsidering the four dimensions of the black experience: identity, society, meritocracy, and opportunity. Ultimately, it may be about changing the very concept of success itself.

Available: October 2010
Pre-Order: Amazon | Barnes & Noble

No-Money Down CEO
No-Money Down CEO: How to Start Your Dream Business with Little or No Cash explodes the myth that you have to have a lot of money or need an outside investor to pursue your dream. This action-learning, audio business course offers a comprehensive step-by-step plan for launching your business with little to no cash. Listen as Randal offers insider's tips, tools and techniques that will put you on the fast track to becoming a successful CEO.

Buy: Amazon | Barnes & Noble
Campus CEO
Campus CEO: The Student Entrepreneurs Guide to Launching a Multimillion-Dollar Business walks any would-be entrepreneur through all the necessary steps to launching a profitable, campus-based business, while simultaneously achieving academic success. Regardless of major, background, or area of interest, readers of Campus CEO will learn how to turn their academic and professional dreams into reality.

Buy: Amazon | Barnes & Noble


Dr. Randal Pinkett has established himself as an entrepreneur, speaker, writer, scholar and community servant. He is the Co-Founder, Chairman and CEO of BCT Partners, a multimillion-dollar management, technology and policy-consulting firm based in Newark, NJ. A sought after public speaker and advocate for numerous corporate, youth and community groups, Dr. Pinkett is the author of Campus CEO: The Student Entrepreneur's Guide To Launching a Multimillion-Dollar Business and No-Money Down CEO: How to Start Your Dream Business with Little or No Cash. Notably, Dr. Pinkett made history as the first African-American ever to receive a Rhodes Scholarship at Rutgers University and firmly believes in the mantra "for those to whom much is given, much is expected."

The "Elevate Your Game" monthly e-Newsletter is published by Dr. Randal Pinkett. Copyright (c) 2009 Randal Pinkett, LLC. All rights reserved. For further information, visit us at www.randalpinkett.com or call 201.618.1101. For business, publicity and media inquires, please contact Ms. April Peters at 973.622.0900 x103 or apeters@bctpartners.com.

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