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Dr. Randal Pinkett
November 4, 2010

Elevate your game

Dear Friends,

Jacket_BFWPThe countdown is finally over! I am proud to announce that my latest book, Black Faces in White Places: 10 Game-Changing Strategies to Achieve Success and Find Greatness, is AVAILABLE! You can order the book from The Burning Bush or Amazon.com NOW!

This book is a wake-up call! We are troubled by the following fact: African Americans represent 12 percent of the U.S. workforce. Yet, according to some sources, African Americans only hold between 3 percent and 4 percent of senior-level positions in Fortune 1000 companies today, a scant increase from 2.5 percent in 1995. Moreover, the average net worth of Black households is a mere $19,000, compared to $121,000 for white households.

When I became the first African American to win on The Apprentice, I also became the only contestant to be asked to share my victory—with a white woman. The request (and my subsequent refusal) set off a firestorm of controversy that inevitably focused on the issue of race in the American workplace and in society. We wrote this book, Black Faces in White Places, and included the awe-inspiring examples of many successful Black men and women, to share strategies found to be most effective for African Americans to compete, win, and ultimately change for the better an ever-changing game – to level the playing field for ALL Americans.

My co-author, Dr. Jeffrey Robinson, and I experienced significant challenges convincing publishers of the importance of this book. So, please PURCHASE BLACK FACES IN WHITE PLACES. LET’S SHOW THE PUBLISHING COMMUNITY AND THE WORLD THAT THIS ISSUE IS WORTHY OF ATTENTION. Please also spread the word to your family, friends and loved ones and visit RedefineTheGame.com to learn more.

I thank you for your support and your partnership.

Peace and blessings,



Advance Praise for Black Faces in White Places

Unemployed African-Americans Need to Redefine the Game, Says 'Apprentice'-Winner Pinkett

Black Faces in White Places Lands on the CIO Reading List BFWP Featured on Smart BooksBlack Internet Marketing ForumBlack Gives Back Feature







Learn more about my management and technology consulting firm, BCT Partners.

REDEFINE THE GAME Video Featuring "Run This Town" by
Jay-Z and Rihanna

VideoRandal’s ‘Black faces in white places moment’ was televised for the world to see. It started a revolution in his mind and in the mind of many viewers, and it inspired much of the book. Now for the movement…. Click video to view. Bring the Black Faces in White Places National Town Hall Tour to your city by supporting the book and showing prospective sponsors that you care about this topic. Visit RedefineTheGame.com for more information on the movement.


Randal and Roland Martin, writer of the foreword to Black Faces   Randal and Actor Idris Elba
  Randal signs books at the 2010 NBMBAA conference

Images by 106FOTO


The Campaign to Redefine the Game: Success vs. Greatness

As a metaphor for the challenges facing minorities, the glass ceiling is outdated. It suggests unseen and impenetrable barriers, and it applied when minorities and women were still new to professional environments, had yet to understand the inner workings, and were not represented at all at the executive levels. Today, it’s time for a new metaphor—‘the ever-changing game.’ Unlike the glass ceiling, the ever-changing game is something we encounter from grade school to graduate school and from the classroom to the boardroom. It applies to employees, entrepreneurs, and students on the cusp of entering the workforce, as well as professionals, politicians, and professors.

Working hard and getting an education or training are cornerstones of success for any race of people. But today these strategies simply aren’t enough. People who cling to strategies that worked in the past, without taking into account how the world is shifting, will likely feel frustrated as they progress at a snail’s pace or, worse, lose ground in the future. We must redefine the game now because while our nation has made tremendous progress, we still face tremendous challenges, and tremendous work remains to be done. Our communities and our country cannot afford to wait.

So, starting February 2011, we’re taking this message across the country via the Black Faces in White Places National Town Hall Tour. We’re inviting leading professionals and celebrity guests to share challenges, best practices and lessons learned on their journey of success. I believe the strategies in this book to be so effective that we’re also launching a campaign that will challenge America to level the playing field by applying one or more of the Ten Game-Changing Strategies from the book and taking action that positively affects their lives, their organizations, and their communities—a Campaign to Redefine the Game. Join us in helping to redefine the game by spreading the word and forwarding this e-newsletter to your family, friends and colleagues.


For more information on the BOOK, the TOUR, and the CAMPAIGN visit: RedefineTheGame.com


Black Faces in White Places
Black Faces in White Places: 10 Game-Changing Strategies to Achieve Success and Find Greatness offers ten revolutionary strategies for learning, playing, and changing “the game”--that is, the world in which we all live and work--for the current generation, while undertaking a wholesale redefinition of the rules for those who will follow. It is not only about shattering the old “glass ceiling,” but also about reconsidering the four dimensions of the black experience: identity, society, meritocracy, and opportunity. Ultimately, it may be about changing the very concept of success itself.

Available: Now
Buy: Amazon | Barnes & Noble

No-Money Down CEO
No-Money Down CEO: How to Start Your Dream Business with Little or No Cash explodes the myth that you have to have a lot of money or need an outside investor to pursue your dream. This action-learning, audio business course offers a comprehensive step-by-step plan for launching your business with little to no cash. Listen as Randal offers insider's tips, tools and techniques that will put you on the fast track to becoming a successful CEO.

Buy: Amazon | Barnes & Noble
Campus CEO
Campus CEO: The Student Entrepreneurs Guide to Launching a Multimillion-Dollar Business walks any would-be entrepreneur through all the necessary steps to launching a profitable, campus-based business, while simultaneously achieving academic success. Regardless of major, background, or area of interest, readers of Campus CEO will learn how to turn their academic and professional dreams into reality.

Buy: Amazon | Barnes & Noble


Dr. Randal Pinkett has established himself as an entrepreneur, speaker, writer, scholar and community servant. He is the Co-Founder, Chairman and CEO of BCT Partners, a multimillion-dollar management, technology and policy-consulting firm based in Newark, NJ. A sought after public speaker and advocate for numerous corporate, youth and community groups, Dr. Pinkett is the author of Campus CEO: The Student Entrepreneur's Guide To Launching a Multimillion-Dollar Business and No-Money Down CEO: How to Start Your Dream Business with Little or No Cash. Notably, Dr. Pinkett made history as the first African-American ever to receive a Rhodes Scholarship at Rutgers University and firmly believes in the mantra "for those to whom much is given, much is expected."

The "Elevate Your Game" monthly e-Newsletter is published by Dr. Randal Pinkett. Copyright (c) 2009 Randal Pinkett, LLC. All rights reserved. For further information, visit us at www.randalpinkett.com or call 201.618.1101. For business, publicity and media inquires, please contact Ms. April Peters at 973.622.0900 x103 or apeters@bctpartners.com.

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